alli Experience Tour
Using the alli New York pop-up retail space as the basis, the alli Experience Tour was created to reach a broader audience and provide more education to consumers outside of New York.
Working with a small team at Draftfcb, we designed the overall space and function. An initial sketch is shown below. Some design concerns included modularity due to footprint size as well as mobility and easy setup and takedown.
We created advertising which lived within the mall. The pieces ranged from hanging banners (below) to table tents in the food court.
I was also responsible for retrofitting our digital content for a new broader audience.
